Life Is Good Company is an American apparel and accessories retailer known for its optimistic messaging and casual lifestyle products. Founded in 1994 by brothers Bert and John Jacobs, the company has grown by promoting a positive outlook through its distinctive T-shirts, hats, and other merchandise. Life Is Good makes money by selling its products online, through retail stores, and via wholesale partnerships. A key aspect of its business model is the Life Is Good Kids Foundation, which supports children in need, reflecting the company's commitment to social responsibility.