Visit Gainesville, Alachua County

Visit Gainesville, Alachua County is the official tourism marketing organization for Alachua County, Florida, responsible for promoting the region—including the city of Gainesville and surrounding communities—as a travel destination. The organization generates revenue primarily through the collection of local tourist development taxes, which are reinvested into marketing campaigns, event sponsorships, and visitor services to attract leisure, business, and sports travelers. Established to support economic growth, Visit Gainesville collaborates closely with local businesses, hotels, and attractions to enhance the area’s appeal and visitor experience. Candidates should be aware that the organization plays a key role in shaping the county’s tourism strategy and often partners with the University of Florida and other community stakeholders. Its efforts directly impact local hospitality, cultural events, and economic development initiatives.

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