The Art of the Comeback: Roger Staubach's Financial Strategies

One of Staubach's first strategic moves after retiring was to leverage his fame and extensive network. His status as a sports icon opened doors that would have otherwise remained closed. He capitalized on his celebrity by establishing relationships with influential business leaders and investors, which proved instrumental in his real estate endeavors. By aligning himself with reputable partners, Staubach was able to secure lucrative deals and gain credibility in a competitive market. Supporting Example: In 1977, Staubach co-founded The Staubach Company, a commercial real estate firm, which quickly gained traction. His reputation allowed him to attract high-profile clients, including Fortune 500 companies, which further solidified his standing in the industry. Through strategic partnerships and networking, Staubach laid the groundwork for a company that would become a leader in its field.

Emphasizing Education and Expertise

Understanding that success in real estate required more than just a name, Staubach committed himself to gaining the necessary knowledge and expertise. He pursued education in business and real estate, attending courses and seminars to hone his skills. Staubach's dedication to continuous learning helped him stay ahead of market trends and equipped him with the tools to make informed investment decisions. Supporting Example: Staubach became a licensed real estate broker and earned the prestigious designation of Certified Commercial Investment Member (CCIM). This formal education not only enhanced his credibility but also provided him with valuable insights into financial analysis and investment strategies. By marrying his athletic success with a commitment to education, Staubach demonstrated that knowledge is as crucial in business as it is in sports.

Diversifying Investments

Staubach’s investment strategy centered on diversification, which is a core principle of risk management. He did not limit himself to a single type of real estate investment but rather explored various sectors, including office buildings, retail spaces, and industrial properties. This diversification allowed him to mitigate risks associated with market fluctuations and economic downturns. Supporting Example: When the commercial real estate market faced challenges in the early 1990s, Staubach's diverse portfolio enabled him to weather the storm better than many competitors who had concentrated their investments in one area. By spreading his investments across different types of properties, Staubach ensured that he could absorb shocks from market volatility without suffering catastrophic losses.

Building a Legacy through Acquisition

The Staubach Company thrived under Staubach's leadership, eventually growing into a national commercial real estate firm. In 2008, Staubach made a significant strategic decision to sell the company to Jones Lang LaSalle, a global real estate services firm. This acquisition not only marked a successful exit for Staubach but also allowed him to remain involved in the industry as a consultant, ensuring that his legacy would continue to impact the real estate landscape. Supporting Example: The sale of The Staubach Company was valued at approximately $613 million, underscoring the financial success of Staubach's strategic vision and the value he had created over the years. This move exemplified Staubach's ability to pivot and adapt, ensuring that he maximized his investments while simultaneously securing his future in the industry.