Ōura

ŌURA is a health technology company known for its Oura Ring, a smart ring that tracks sleep, activity, and overall wellness through advanced sensors and algorithms. They generate revenue primarily through direct-to-consumer sales of their rings and subscription services for premium features and insights. Founded in 2013 in Finland, ŌURA has gained significant attention for its innovative approach to wearable health technology and has partnerships with various research institutions and sports organizations to enhance its product's capabilities.

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