5-hour Energy®

5-hour ENERGY® is a brand known for its energy shots, which are small, portable drinks designed to provide a quick boost of energy and alertness. The company generates revenue by selling these energy shots, which are marketed as dietary supplements and are available in various flavors and strengths. Founded by Manoj Bhargava in 2004, the brand quickly gained popularity due to its convenience and effectiveness, capturing a significant share of the energy drink market. An important aspect of its history is its innovative marketing strategy, focusing on busy professionals and students seeking a fast and efficient energy solution without the sugar crash associated with traditional energy drinks.

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