A—B is a boutique consultancy and design agency based in New York City. Founded in 2018, the company specializes in creating identity-powered designs, breakthrough insights, and strategic campaigns that help leaders across various sectors transform their operations and influence. A—B offers services in growth strategy, data analytics, and mergers and acquisitions advisory, catering to clients in industries such as education. The firm is known for its innovative approach to solving complex challenges and driving impactful change for its clients.