Aberdeen

Aberdeen is a global asset management and investment company specializing in providing investment solutions and financial services to institutional and individual clients. The company generates revenue through managing assets across diverse classes, including equities, fixed income, real estate, and alternative investments, earning fees based on assets under management (AUM). Originally founded in 1983 in Aberdeen, Scotland, it has grown significantly through mergers, including its 2017 merger with Standard Life, forming the entity now known as abrdn. This rebranding reflects its focus on modernizing and expanding its digital and investment offerings globally.

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