Acoustic

Acoustic is a marketing technology company that provides AI-driven solutions to help businesses enhance their customer engagement and marketing performance. They offer a suite of products including marketing automation, campaign management, and analytics tools, enabling companies to create personalized customer experiences. Acoustic was formed in 2019 after IBM sold its marketing and commerce software unit to private equity firm Centerbridge Partners, marking a significant shift to focus on independent growth and innovation. The company generates revenue through subscription-based services and software licenses, catering to a diverse range of industries.

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