Ad Populum

Ad Populum is a privately held company in the manufacturing industry, with a workforce of 201-500 employees. The company is known for its strategic alignment and growth across a diverse portfolio of subsidiary brands, including the Chasing Fireflies brand, which it has expanded through global retail distribution and numerous entertainment licenses. Ad Populum's leadership, under Founder and Managing Director Joel Weinshanker, has also been involved in significant acquisitions, such as the purchase of Smiffys, enhancing its global business reach. The company operates from Hillside, NJ, and includes Radical Share, a global marketing agency, as part of its family of brands.

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