Ansa is a fintech company based in San Francisco, California, specializing in developing branded customer wallets for merchants. Founded in 2022 by former Adyen product manager Sophia Goldberg and ex-Affirm software engineer JT Cho, Ansa offers a payments platform that helps merchants increase revenue and customer retention by enabling them to launch branded digital wallets. The company operates on a closed-loop payment system, providing merchants with greater control over their unit economics. Ansa has received financial backing from investors such as Box, Renegade Partners, and B37 Ventures.