Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company that owns a diverse portfolio of global brands in the fashion, sports, and entertainment sectors. They make money by acquiring and managing well-known brands, then licensing their intellectual property to partners who manufacture and sell products under those brands. Founded in 2010, ABG has grown rapidly through strategic acquisitions, including iconic names like Marilyn Monroe, Elvis Presley, and Sports Illustrated, making it a significant player in the brand management industry.

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