Behr Process Corporation, a subsidiary of Masco Corporation, specializes in manufacturing and selling high-quality paints, primers, stains, and surface preparation products. The company generates revenue through retail partnerships, primarily with The Home Depot, where it is a leading paint brand. Founded in 1947 by Otho Behr Jr., Behr has a rich history of innovation, including the introduction of computer color matching in the 1980s. The company's commitment to quality and customer satisfaction has solidified its reputation in the home improvement industry.