Benefit Cosmetics

Benefit Cosmetics is a global beauty brand known for its playful packaging and innovative products, specializing in makeup and skincare. Founded in 1976 by twin sisters Jean and Jane Ford in San Francisco, the company has grown significantly and is now a subsidiary of LVMH, a luxury goods conglomerate. Benefit generates revenue through the sale of cosmetics, with a strong emphasis on eyebrow products, and operates over 3,000 BrowBar beauty lounges worldwide. The brand's quirky marketing and high-quality products have made it a favorite among consumers and a prominent player in the beauty industry.

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