BESO by LLYC is a creative consultancy specializing in brand strategy, digital marketing, and data-driven communication solutions. As part of LLYC, a global communications and public affairs consultancy, BESO integrates creativity and technology to help businesses build impactful connections with their audiences. The company generates revenue by providing tailored marketing campaigns, content creation, and analytics services to a diverse client base. Founded in Mexico, BESO merged with LLYC in 2021, expanding its reach and capabilities while maintaining a strong focus on innovation and measurable results.