BluBlocker Sunglasses designs and sells high-performance eyewear known for their distinctive blue-light blocking lenses. Founded in 1986, the company gained popularity for its sunglasses that reduce glare and enhance visual clarity, making them a favorite among outdoor enthusiasts and drivers. BluBlocker generates revenue through direct-to-consumer sales via their website and various retail partnerships. Notably, the brand experienced a resurgence in recent years, leveraging social media and influencer marketing to reach a new generation of customers.