Blue Nile

Blue Nile is a leading online retailer specializing in diamonds and fine jewelry. Established in 1999, the company revolutionized the jewelry industry by offering high-quality products at competitive prices through an e-commerce platform, eliminating the need for traditional brick-and-mortar stores. Blue Nile generates revenue by selling engagement rings, wedding bands, and other fine jewelry, leveraging a vast selection of certified diamonds and customizable options. Key historical milestones include its IPO in 2004 and subsequent acquisition by Bain Capital Private Equity in 2017, which has fueled its expansion and innovation in the online jewelry market.

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