Braze

Braze is a customer engagement platform that helps brands foster human connections with their customers through technology. They provide tools for personalized messaging across multiple channels, including email, mobile, web, and more. Founded in 2011, Braze has grown significantly, leveraging a data-driven approach to deliver real-time, relevant customer experiences. The company generates revenue through subscription-based services, offering various pricing tiers based on the scale and complexity of customer needs. Key historical milestones include their rebranding from Appboy to Braze in 2017 and their IPO in 2021, which marked a significant step in their growth trajectory.

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