Bruin is a global investment and operating company specializing in sports, media, and entertainment. They make money by acquiring and growing businesses within these sectors, leveraging their expertise to enhance value and drive revenue through strategic partnerships, media rights, and innovative content creation. Founded by George Pyne, a former NASCAR and IMG executive, Bruin has a history of significant investments and partnerships, including ventures with Deltatre and Engine Shop, positioning themselves as a leader in the sports and entertainment industry.