Credo Beauty is a pioneering retailer in the clean beauty industry, offering a wide range of skincare, makeup, and personal care products that adhere to strict ingredient standards. They make money through both online sales and physical stores, emphasizing transparency and sustainability. Founded in 2014 by beauty industry veterans Shashi Batra and Annie Jackson, Credo Beauty has become a trusted name for consumers seeking non-toxic, ethically sourced products. The company is known for its "Dirty List," a compilation of harmful ingredients banned from their offerings, and its commitment to educating consumers about clean beauty.