Crucial Learning

Crucial Learning, formerly known as VitalSmarts, specializes in corporate training and leadership development. They offer courses and resources focused on crucial conversations, accountability, and influence to help organizations improve communication, performance, and culture. The company generates revenue through training programs, workshops, and certification courses provided to businesses and individuals. Founded in 1989, Crucial Learning has a history of developing evidence-based training solutions and has been recognized for its impactful methodologies and best-selling books.

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