De Beers Group

De Beers Group is a leading diamond company involved in the exploration, mining, retail, trading, and industrial manufacturing of diamonds. They generate revenue through the extraction and sale of rough diamonds, as well as through their retail brand, De Beers Jewellers. Founded in 1888, De Beers has a significant history, including its role in establishing the modern diamond industry and creating the iconic "A Diamond is Forever" marketing campaign. The company operates in over 35 countries and is known for its commitment to sustainable and ethical diamond sourcing.

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