Donni

DONNI. is a contemporary fashion brand known for its versatile and comfortable clothing and accessories. Founded by Alyssa Wasko in 2009, the company initially gained attention for its luxurious scarves and has since expanded its product line to include a variety of apparel such as loungewear, outerwear, and everyday essentials. DONNI. makes money through direct-to-consumer sales via its e-commerce platform and partnerships with high-end retailers. The brand emphasizes quality, simplicity, and timeless design, often using neutral color palettes and soft fabrics to create pieces that are both stylish and functional.

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