Dynamic Yield, acquired by Mastercard in 2019, specializes in personalization technology, enabling businesses to deliver individualized experiences across web, mobile apps, email, kiosks, IoT, and call centers. The company generates revenue by offering its AI-powered platform to brands seeking to enhance customer engagement and drive conversions through tailored content and recommendations. Founded in 2011, Dynamic Yield has become a leader in the personalization space, leveraging machine learning to optimize customer journeys and improve business outcomes.