E.l.f. Beauty

e.l.f. Beauty, founded in 2004, is a leading American cosmetics company known for offering high-quality, affordable beauty products. The company makes money by selling a wide range of makeup, skincare, and beauty tools through its e-commerce platform, retail partners, and direct-to-consumer channels. Notably, e.l.f. stands for "eyes, lips, face," reflecting its comprehensive product lineup. The company has gained a strong following due to its commitment to cruelty-free and vegan products, as well as its innovative marketing strategies and collaborations with influencers.

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