FCB (Foote, Cone & Belding) is a global advertising agency known for creating innovative and impactful marketing campaigns. They generate revenue through a mix of creative services, media planning, and strategic consulting for a diverse portfolio of clients across various industries. Founded in 1873, FCB has a rich history of pioneering advertising techniques and has consistently been at the forefront of the industry, adapting to changes in media and consumer behavior to deliver effective brand solutions.