FirstPoint USA is a sports scholarship consultancy that helps student-athletes secure scholarships to universities in the United States. They generate revenue by offering comprehensive recruitment services, including marketing athletes to college coaches, providing academic and athletic guidance, and facilitating scholarship negotiations. Founded in 2001 by former collegiate athlete Andrew Kean, the company has a rich history of connecting talented athletes with educational opportunities, boasting a strong network of partnerships with NCAA, NAIA, and NJCAA institutions.