Fjällräven is a Swedish outdoor clothing and equipment company known for its high-quality, durable products designed for trekking and outdoor activities. The company generates revenue through the sale of backpacks, jackets, tents, and other outdoor gear, with its iconic Kånken backpack being particularly popular. Founded in 1960 by Åke Nordin, Fjällräven has a rich history of innovation, including the development of the Greenland Jacket and the use of G-1000 fabric. The brand emphasizes sustainability and environmental responsibility in its production processes.