Fleet Farm is a retail chain that specializes in providing a wide range of products including farm supplies, hunting and fishing gear, home improvement items, automotive goods, and outdoor equipment. Founded in 1955 in Marshfield, Wisconsin, the company has grown to operate numerous stores across the Midwest. Fleet Farm generates revenue through in-store and online sales, catering to both rural and urban customers with a focus on quality and value. Notably, the company was acquired by the private equity firm KKR in 2016, which has since driven its expansion and modernization efforts.