Florida Blue

Florida Blue, a subsidiary of GuideWell Mutual Holding Corporation, is a leading health solutions company based in Jacksonville, Florida. It primarily operates as a health insurance provider, offering a range of plans including individual, family, and Medicare options. The company generates revenue through premiums, administrative fees, and investment income. Founded in 1944, Florida Blue has a rich history of adapting to healthcare reforms and expanding its services to meet the evolving needs of its members.

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