Gusto

Gusto is a cloud-based platform that provides payroll, benefits, and human resource management software for small to medium-sized businesses. Founded in 2011 by Josh Reeves, Edward Kim, and Tomer London, Gusto makes money through subscription fees for its tiered service plans, which offer varying levels of payroll processing, benefits administration, and HR tools. The company has grown rapidly, expanding its services to include health insurance, 401(k) plans, and workers' compensation, and has become a key player in the HR tech industry.

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