Hallmark is a leading American company specializing in greeting cards, gift wrap, and related products. Founded in 1910 by Joyce Hall, it has grown into a global brand recognized for its high-quality, emotionally resonant products. The company makes money through the sale of greeting cards, gifts, ornaments, and home decor, as well as through its Hallmark Channel, which features family-friendly programming. Important history includes its pioneering role in the greeting card industry and its expansion into television and retail stores.