Heart+Mind Strategies is a research and consulting firm specializing in understanding and influencing human decision-making. They leverage a blend of psychology, sociology, and economics to provide insights that help organizations craft strategies to connect more deeply with their audiences. Founded in 2010, the company has a history of working with a diverse range of clients, including Fortune 500 companies, non-profits, and government agencies, to drive brand, policy, and communication success. They generate revenue through consulting fees, research projects, and strategic advisory services.