Hoka

HOKA, a subsidiary of Deckers Brands, specializes in high-performance athletic footwear and apparel known for their maximalist cushioning and innovative designs. The company generates revenue through direct-to-consumer sales, e-commerce, and retail partnerships. Founded in 2009 by French trail runners Nicolas Mermoud and Jean-Luc Diard, HOKA has rapidly grown in popularity among runners and outdoor enthusiasts for its unique approach to comfort and performance. The brand's history of continuous innovation and commitment to quality has solidified its position in the competitive sportswear market.

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