Ifit

IFIT is a global leader in connected fitness technology and interactive content, offering a comprehensive range of fitness equipment and subscription-based workout programs. They generate revenue through the sale of fitness machines like treadmills, bikes, and rowers, as well as through their subscription service, which provides access to live and on-demand workouts. Founded in 1977, the company has evolved significantly, embracing digital innovation to enhance user experiences. Notably, IFIT's partnerships with renowned trainers and integration with wearable technology have positioned it as a pioneer in the fitness industry.

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