Il Makiage

IL MAKIAGE is a New York-based beauty brand known for its high-quality makeup products that emphasize individuality and self-expression. The company generates revenue by offering a wide range of cosmetics, including foundations, lipsticks, and eye products, primarily through its e-commerce platform, which utilizes a data-driven approach to personalize the shopping experience. Founded in 1972, IL MAKIAGE underwent a significant transformation in 2018 when it was relaunched with a focus on digital innovation and direct-to-consumer sales. The brand is recognized for its "PowerMatch" algorithm, which helps customers find their perfect foundation shade online, showcasing its commitment to combining technology with beauty.

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