Impact Theory is a media company founded by Tom Bilyeu, focused on creating content that inspires and empowers individuals to unlock their potential. They generate revenue through various channels including digital content, merchandise, and partnerships. The company is known for its popular interview series, where Bilyeu converses with thought leaders and influencers. A key aspect of their history is Tom Bilyeu's transition from co-founding Quest Nutrition to establishing Impact Theory, aiming to impact global culture through storytelling and personal development.