Initiative

Initiative is a leading independent media services company that specializes in unlocking business growth for ambitious brands through innovative media strategies. The company leverages its extensive media expertise to reshape the industry and orchestrate brand success on a global scale. Headquartered in Los Angeles, Initiative operates under the umbrella of the Interpublic Group (IPG), providing comprehensive media solutions that drive significant business outcomes. The company's history is marked by its commitment to harnessing the power of media to deliver measurable results for its clients.

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