Insticator is a technology company specializing in interactive engagement solutions for publishers, brands, and content creators. It provides tools like interactive widgets, quizzes, polls, and trivia to enhance user engagement, increase time spent on websites, and gather valuable first-party data. The company generates revenue through partnerships with publishers and advertisers by offering monetization opportunities and data-driven insights. Founded in 2012, Insticator has grown significantly, acquiring companies like Commento to expand its offerings and solidify its position in the digital engagement and advertising ecosystem.