Integrated Resources, ( Iri )

Integrated Resources, Inc. (IRI) is a market research and data analytics firm specializing in providing insights and solutions to consumer goods, retail, and healthcare industries. They generate revenue through subscription-based services, custom analytics, and consulting projects, leveraging their proprietary technology and extensive data sets. Founded in 1979, IRI has a rich history of innovation, including the development of the first scanner-based tracking system for consumer packaged goods. Their commitment to data-driven decision-making has established them as a leader in the industry.

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