Ipsos

Ipsos is a global market research and consulting firm that specializes in delivering data-driven insights to help businesses make informed decisions. They generate revenue by offering a range of services including surveys, opinion polls, and market analysis across various sectors such as healthcare, media, and consumer goods. Founded in 1975 in France, Ipsos has grown through strategic acquisitions and now operates in over 90 markets worldwide, making it one of the largest market research companies globally.

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