The James River Association is a non-profit organization dedicated to protecting and restoring the James River, one of Virginia's most vital waterways. They focus on advocacy, education, and community engagement to promote environmental stewardship and sustainable practices. The organization generates revenue through donations, grants, and membership fees, which fund various conservation projects and educational programs. Founded in 1976, the James River Association has played a crucial role in improving water quality and habitat restoration, making it a key player in regional environmental efforts.