JUUL Labs is an American electronic cigarette company that designs and manufactures vaping products aimed at providing an alternative to traditional tobacco smoking. The company generates revenue by selling its sleek, USB-like vaping devices and nicotine-containing pods in various flavors, although regulatory restrictions have significantly limited flavor options in recent years. Founded in 2015 as a spin-off from Pax Labs, JUUL quickly rose to prominence but faced intense scrutiny over its marketing practices, alleged appeal to underage users, and health concerns linked to vaping. These controversies have led to lawsuits, regulatory crackdowns, and a shift in focus toward compliance and harm reduction. Candidates should be aware of JUUL's ongoing efforts to rebuild its reputation and adapt to evolving industry regulations.