Liberty Tax

Liberty Tax is a prominent tax preparation service company that provides tax-related services to individuals and small businesses. They generate revenue primarily through offering tax preparation services, tax advice, and related financial products. Founded in 1997 by John Hewitt, Liberty Tax has grown to become one of the leading tax service providers in the United States and Canada, known for its franchise model that allows entrepreneurs to operate their own Liberty Tax offices. The company is recognized for its distinctive marketing strategies, including the use of costumed individuals, known as "wavers," to attract customers during tax season.

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