Liv Golf

LIV Golf is a professional golf tour established to create a new and innovative golf experience. The company generates revenue through sponsorship deals, broadcasting rights, and ticket sales for its events. Founded in 2021, LIV Golf aims to challenge traditional golf tours by offering larger prize funds and a unique team-based competition format. Key figures include CEO Greg Norman and significant financial backing from Saudi Arabia's Public Investment Fund, which has sparked both interest and controversy within the golfing community.

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