Live Tinted

Live Tinted is a beauty brand that focuses on creating inclusive and diverse makeup products, particularly catering to underrepresented skin tones. Founded by Deepica Mutyala in 2018, the company gained initial traction through a viral YouTube video and has since expanded its product line to include multi-functional beauty items like the Huestick. Live Tinted generates revenue through direct-to-consumer sales on its website and partnerships with major retailers. The brand is known for its commitment to diversity, social impact, and community engagement, making it a pioneer in the beauty industry.

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