Loft

LOFT is a women's apparel brand that offers stylish and versatile clothing, catering primarily to professional and casual wear needs. They generate revenue through retail sales in their physical stores and online platform, focusing on mid-range pricing to appeal to a broad demographic. Originally part of Ann Inc., LOFT was founded in 1998 and has since become a standalone brand under the Ascena Retail Group. The company emphasizes inclusivity and comfort, often updating its collections to reflect current fashion trends and customer feedback.

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