Mediaalpha

MediaAlpha is a technology company specializing in programmatic advertising for insurance, travel, and other verticals. They make money by providing a platform that connects advertisers with high-intent consumers through real-time bidding and data-driven insights. Founded in 2011, MediaAlpha has grown rapidly, leveraging its transparent marketplace to optimize ad spend and improve customer acquisition. The company went public in 2020, marking a significant milestone in its history and underscoring its impact on the digital advertising landscape.

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