Mejuri

Mejuri is a direct-to-consumer fine jewelry brand known for its minimalist and contemporary designs. The company generates revenue by offering high-quality, ethically sourced jewelry at accessible prices, bypassing traditional retail markups through its online platform and select showrooms. Founded in 2015 by Noura Sakkijha, Mejuri has gained significant attention for its commitment to sustainability and empowering women to purchase jewelry for themselves. The brand's innovative approach and strong social media presence have propelled its growth and popularity among millennials and Gen Z consumers.

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