The Michigan Apple Committee is dedicated to promoting the Michigan apple industry, which is one of the largest in the United States. They focus on marketing, research, and educational initiatives to support apple growers and increase consumer awareness. The committee generates revenue through industry assessments and grants, which fund their promotional activities and research projects. Established in 1939, the organization has a long history of advocating for the state's apple growers and enhancing the market presence of Michigan apples both domestically and internationally.