MindgruveMacarta, headquartered in San Diego, CA, is a global performance marketing, retail media, and data-tech company formed from the merger of Mindgruve and Macarta. The company operates across four continents and employs around 175 people as of 2022. MindgruveMacarta specializes in integrated media, creative, and technology services, working with major brands like Procter & Gamble, Colgate-Palmolive, and Sony. Their expertise lies in leveraging data and analytics to drive marketing performance and retail media strategies.